50 min listen
COPYWRITER 026: How an Australian actor landed his dream job in a hot ad agency
COPYWRITER 026: How an Australian actor landed his dream job in a hot ad agency
ratings:
Length:
38 minutes
Released:
Dec 5, 2021
Format:
Podcast episode
Description
Even if you have zero knowledge about copywriting, you can reinvent yourself and land the job of your dreams. Discover how Louis Lucente did just that by doing a copywriting course at the Australian Writers' Centre. One year on, he’s working with some of Australia’s biggest brands.
Louis Lucente is one of Australia’s finest musical theatre stars. The lure of creating a side hustle to supplement his acting work had been niggling Louis for years so when lockdown came along and he had time to stop and think, he knew that now was the time to get started.
Within a year, he went from having zero knowledge of copywriting to creating a successful freelance copywriting business,to landing the job of his dreams with one of Melbourne’s hottest creative ad agencies and working on some of Australia’s biggest brands.
We talked about:
How he got started as a copywriter
How he found his first few copywriting clients
How he landed a job in an advertising agency
The connection between acting, theatre, creativity and copywriting and how they intersect
How to work with clients or products when you are ethically challenged
Links mentioned in this episode:
Louis Lucente
Read the show notes
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
Louis Lucente is one of Australia’s finest musical theatre stars. The lure of creating a side hustle to supplement his acting work had been niggling Louis for years so when lockdown came along and he had time to stop and think, he knew that now was the time to get started.
Within a year, he went from having zero knowledge of copywriting to creating a successful freelance copywriting business,to landing the job of his dreams with one of Melbourne’s hottest creative ad agencies and working on some of Australia’s biggest brands.
We talked about:
How he got started as a copywriter
How he found his first few copywriting clients
How he landed a job in an advertising agency
The connection between acting, theatre, creativity and copywriting and how they intersect
How to work with clients or products when you are ethically challenged
Links mentioned in this episode:
Louis Lucente
Read the show notes
Join our community of copywriters at CopyClub.com.au.
See omnystudio.com/listener for privacy information.
Released:
Dec 5, 2021
Format:
Podcast episode
Titles in the series (69)
COPYWRITER 007: Redbubble lead copywriter Jason Toon on writing for a multi million dollar ecommerce website by So you want to be a copywriter with Bernadette Schwerdt