Are you writing a book or just published one and want to get media attention to promote your fiction or non-fiction work? On the show is Emmy award winning TV News Producer and Media Strategist, Paula Rizzo who shares some of her best tips on how to get press. Paula Rizzo is an Emmy-award winning TV producer, bestselling author, media trainer and strategist. She trains authors and experts to perform better on camera and produce their own videos. She is the author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed and her most recent book, Listful Living: A List-Making Journey to a Less Stressed You. Paula is also a LinkedIn Learning instructor, a frequent speaker and media contributor. Paula is the creator of Media-Ready Author – an online media-training course for authors.   WE DISCUSS: What constitutes media these days – spoiler, podcasts are part of the strategy. Tips for crafting a compelling pitch that grabs a producer’s attention. Common mistakes authors make when pitching to the media. Why media training is essential for authors. How to develop a media strategy that aligns with your book’s goals. How to prepare for interviews and ensure you deliver a clear and concise message. Strategies for building relationships with journalists and producers, and more.   RESOURCES MENTIONED Join Michele’s Newsletter Michele on Instagram Michele’s Book Paula’s Freebies:  10Q Freebie: The 10 Questions Every Author Needs to Answer Paula’s Media Ready Author Course   Share this interview with a friend! Please rate and review it on Apple podcasts. Your reviews are so appreciated! XO, Michele