Episode #36. What do you charge for those things that aren’t so easy to put a number on? Whether it’s your life’s work or something that’s outrageously easy to you, figuring out what to charge can be a mind melter. In this episode, I share the secret to approaching this conundrum without driving yourself or your business into the ground.Are you too expensive? Undercharging? Listen now to discover the 3 keys to pricing so you’ll have confidence when you’re putting it all out there.In This Episode You’ll Learn:Where value really matters when you’re pricing an offerHow to choose an audience that will clamor to buy what you’re sellingThe tricky thing that happens when you target people who can’t payWhy it’s crucial to know your hours and your team’s hoursThe reason why selling packages isn’t all it’s cracked up to beThe #1 thing you need to have in order to price your offerHow to start changing your beliefs about what you chargeFavorite Quotes:“Pricing is never forever.”“Don’t try to hide your hourly in a package. Own it.”“You can only raise your rates as high as your beliefs.”