My guest today is Tiffani Bova, speaker, author, thought-leader, and Growth and Innovation Evangelist at Salesforce. Her book, “Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business” comes out this week, and after reading an advance copy I was thrilled to have the opportunity to sit down and go over some of the highlights with her. Tiffani likes to say that she is a recovering seller, because while she no longer carries a sales quota she still “bleeds sales blood.” Growing up on the islands of Hawaii, Tiffani early on had a mentor who showed her the ropes of business beyond learning about supply chains and P&L. One lesson became deeply embedded in her mind—experience is king. For links from this episode and further takeaways, visit https://whitneyjohnson.com/tiffani-bova