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Live From ESTO: South Dakota's Digital Passports with Mike Gussiaas
Live From ESTO: South Dakota's Digital Passports with Mike Gussiaas
ratings:
Length:
17 minutes
Released:
Aug 22, 2022
Format:
Podcast episode
Description
For our final episode live from ESTO in Grand Rapids, we speak with Mike Gussiaas, Global Marketing and Brand Strategy Director for the South Dakota Department of Tourism. Mike tells us about South Dakota's initiative to provide visitors with a digital travel pass app that spreads visitation from the gateway cities and landmarks to every corner of the state. We also learn about the surprising effect that South Dakota's exotic nature has on international visitors.
Released:
Aug 22, 2022
Format:
Podcast episode
Titles in the series (100)
New Research on Multi-Cultural Marketing with Carroll Rheem: How does the promise of experiencing cultural diversity affect travelers' decisions? This special episode with Carroll Rheem, Founder/CEO of Iolite Group, is about "The Multicultural Multiplier," a landmark study conducted by her firm. Carroll hosts a free webinar on the importance of cultural diversity as a marketing opportunity on August 23rd at 11am EDT. We return to more "Live from ESTO" episodes tomorrow. by Brand USA Talks Travel