Ken Goodrich is the President and CEO of Goettl Air Conditioning, and a renowned expert in the field of negotiations, mergers, and operations development. With over three decades of experience in HVAC, plumbing, and contracting business acquisitions and development, Ken’s specialty is in building up businesses by forming growth-oriented teams with excellent leaders and the right priorities. Throughout his career, he has established and sold eight successful companies. He is also a bestselling author, and a member of various local and national trade organizations.  In this episode, we talked about Customer Database, Marketing, Pricing...