In this Episode of ‘Persuasive Communication,’ Professor Edward Schiappa shares four of the most difficult persuasion scenarios that you are likely to encounter on the road to persuasive excellence. Listeners will be properly equipped with strategies and toolkits for overcoming an array of obstacles, such as trying to win over a crowd of opponents, technical difficulties during public speeches, and even persuading people to act against their own core beliefs. At the end of the day, Professor Schiappa reminds us, nobody is perfect. It’s all about preparation and "Improving your batting average.”