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Why Podcast Ownership Matters with Brittany Luse and Eric Eddings of “For Colored Nerds”

Why Podcast Ownership Matters with Brittany Luse and Eric Eddings of “For Colored Nerds”

FromTrapital


Why Podcast Ownership Matters with Brittany Luse and Eric Eddings of “For Colored Nerds”

FromTrapital

ratings:
Length:
51 minutes
Released:
Mar 25, 2022
Format:
Podcast episode

Description

A lot of creators talk about owning their intellectual property and distribution, but co-hosts of the For Colored Nerds podcast — Eric Eddings and Brittany Luse — actually went and made it happen, by any means necessary. The two left the Spotify-owned Gimlet Media network in 2020, leaving behind The Nod show (and its IP) which they had built up since 2017. As “free agents”, the duo made ownership a mandate in its next podcast deal.Stitcher was happy to oblige, bringing the two together in a homecoming of sorts. Before Gimlet, Eric and Brittany began podcasting with Stitcher which included the first iteration of the For Colored Nerds podcast. Now it’s back in its second form — still with a heavy dose of discourse about the intersection of pop and Black culture, but now with a dash of personal opinions from the two on ongoing issues as they see it.For Colored Nerds is one example of how the media industry is transforming in real-time. While Eric and Brittany got what they wanted, it wasn’t easy. The two joined me on this episode of Trapital to discuss this laborious process that included lawyers and agents — two things most creators aren’t privy to. Here’s everything we discussed in this episode:[3:07] Why Choose Stitcher Over Other Networks? [5:52] Changing Landscape Of Creator Ownership[9:22] Biggest Barriers To Having A Fair Contract[11:31] Will Future Podcast Networks Embrace Creator Ownership?[18:23] How Does The Podcast Balance What Topics To Discuss On The Show?[22:10] What Makes Podcasting So Special[28:51] The Polarization Of Tyler Perry [37:06] The Perils Of An “Elitist” Mindset[42:28] Relationship With Present-Day Music Compared To Past Favorites[49:23] Knowing Your AudienceThis episode is brought to you by Koji, the best “link in bio” tool. It is trusted by Grammy winners, chart-topping hitmakers, and more. Join 185,000+ creators. Check it out for free: koji.to/trapitalpodcastListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: Brittany Luse, IG: @bmluse | Eric Eddings, Twitter: @eeddings | For Colored Nerds Podcast, IG & Twitter: @ForColoredNerds  Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. Advertising Inquiries: https://redcircle.com/brands_____Eric Eddings 00:00What the industry kind of needs to understand is that people now, like, require that flexibility. Because so many creators understand different parts of the trajectory. Everybody's not necessarily trying to be, you know, at the pinnacle of podcasts or like on the front page of, you know, iTunes every single day. There are different levels. Some people are having a podcast, they want it as a significant companion to maybe something else that they're building. And so they understand what place that podcast could fit into their lives and into their brand or ecosystem.Dan Runcie 00:38Hey, welcome to the Trapital podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from executives in music, media, entertainment, and more, who are taking hip hop culture to the next level.On today's episode, I'm joined by Brittany Luse and Eric Eddings. They're the host of the podcast, For Colored Nerds, which peels back the layers of black culture. I've been following Brittany and Eric's work for a while now, back when they had their podcast on gimlet media, The Nod. And they also had the Quibi Show after that. And they recently relaunched their old podcast, For Colored Nerds. So we talked about that, we talked about the journey and how Brittany and Eric have been so open and transparent about podcast ownership and some of the back and forth challenges that have happened not just with them, but with other podcasters that ultimately what they hope to see in this industry in the future. We also talked a bit more about how
Released:
Mar 25, 2022
Format:
Podcast episode

Titles in the series (100)

Gain insights from top execs in music, media, and entertainment. Trapital founder Dan Runcie interviews hip-hop heavy hitters to explore the trends that shape the rest of the business world. Learn more at https://trapital.co