Woolworths anticipates a greater degree of cross-collaboration, partnership and embedding of skills between its WooliesX and Group IT functions in coming years, as digital technology is worked even deeper into the company’s core operations.In this week's CXO Challenge on the iTnews podcast, Woolworths’ chief digital technology officer (CDTO) Nick Eshkenazi provides a detailed look inside the company’s technology operations and strategy, its customer-first approach to innovation, and some key projects that are creating value.He also provides insight into his own - and WooliesX’s - approach to recruiting and retaining talent and his encouragement of a culture of experimentation.