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Primally Pure Founder Bethany McDaniel shares how she grew her business from $250 out of her in-laws kitchen to a multi million dollar venture with 40 staff

Primally Pure Founder Bethany McDaniel shares how she grew her business from $250 out of her in-laws kitchen to a multi million dollar venture with 40…

FromFemale Startup Club


Primally Pure Founder Bethany McDaniel shares how she grew her business from $250 out of her in-laws kitchen to a multi million dollar venture with 40…

FromFemale Startup Club

ratings:
Length:
45 minutes
Released:
Dec 3, 2020
Format:
Podcast episode

Description

Tuning in with me today is Bethany McDaniel, the founder of Primally Pure. 
Primally Pure is a holistic skincare and wellness brand that handcrafts natural and non toxic products with a whole person approach to well-being for skin, body, and mind. Based out of Southern California, they formulate each product with real, recognizable ingredients. 
What started with a $250 investment from her in laws kitchen, Bethany has grown this business over the last 6 years to now having 40 full time staff, crazy product expansion of more than 50 products and their own full time formulator. 
This episode has so many nifty tips and bits of tactical advice I know you’re going to get so much out of it! 
LINKS WE MENTION:

Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins 
High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard 
NPR’s How I Built This podcast 
Goal Digger Podcast by Jenna Kutcher 
High Performance Planner

 software automations

software automations
Social Media:
Primally Pure’s Website
Primally Pure’s Instagram
Female Startup Club ‘s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Released:
Dec 3, 2020
Format:
Podcast episode

Titles in the series (100)

Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. ⁣Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com