"Working with tech startups, I realized that there is this vast unmet need for affordable legal services," lawyer Charley Moore says. "There's a real need for technology to make it more efficient for lawyers to be able to answer simple questions online and to be able to represent small businesses, individuals, startups and families at fraction of traditional cost." 
Moore decided to try to fill that need with Rocket Lawyer, his online, do-it-yourself legal services provider that helps individuals and small businesses access legal forms (and, if necessary, local attorneys.)  
Moore was more bullish about Rocket Lawyer's recent move to provide employees at large companies with comprehensive legal plans similar to health insurance. 
"Our Q&A service is growing very fast," Moore says. "You can ask a question about any legal situation on any mobile device, and an attorney will respond to that question at an affordable price."