"HOW YOU  SOUND IS JUST AS IMPACTFUL AS HOW YOU LOOK" - Jon Brennan
Historically, sound branding has been restricted to the TV Jingle (e.g. “I Wish I Was an Oscar Meyer Weiner”) or audio logos (e.g. Intel).  Today brands must be consistent and persistent with their identity across all touchpoints.  Ownable sonic branding will deliver brand affinity, memorability, engagement and importantly purchase.
The goal for sonic branding is for all assets, voice, music and UX sounds, to have a common theme that is line with the brand identity. Sonic Signatures has developed principles for effective sonic branding from their experience creating sonic identities across media platforms for leading brands and technologies.
Website: https://www.sonicsignatures.io/
Columbus Voice Bootcamp: http://bit.ly/2lGU18j

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