Email marketing is something just about every business does, but most do it wrong. Kara Morin is the Director of Marketing at Rareform and she calls email marketing her “baby” at Rareform. In this podcast episode, she talks about how Rareform handles many marketing aspects in house, why they outsource ad buying, and how they handle PR - including what it took to land a spot on Shark Tank, the Today Show, and how one podcast appearance is still bringing in revenue three years later. https://www.rareform.com/  Visit Rareform on social media at @rareform Visit Kara Morin on LinkedIn here