You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.How will they succeed?In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history. [4:31] 1: Write like people actually talk.Learn how to be conversational while leaving out the unnecessary filler language.[7:29] 2: Use memorable language.Find out how to use your words to help paint a picture.[8:52] 3: Avoid the hype.Lose the hyperbole and focus on the facts.[9:53] 4: Skip the jargon.No one wants to burn calories struggling to understand your acronyms.[11:38] 5: Fancy facts.Sprinkle storytelling to add depth to the story.[13:12] 6: Use this grammar style to attribute a quote.Certain styles lend themselves to speaking; others to writing.[14:02] 7: Consider the appropriate tense.Different word choices should be used for something that has just happened vs. something that’s more timeless.[15:33] 8: No fake news.Keep it real; avoid the bias.[16:58] 9: Boil down your big idea.Here’s how you can make your message more shareable.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020