Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out. In this podcast, I’m dissecting the Houston Astros' failed press conference. The good news is it gives us a perfect example of what not to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today.  [4:44] The planning.  This is the first question an organization needs to ask itself. [9:16] The optics.  How you should appear - and not appear - on camera. [11:53] The messaging.  Follow this framework to respond to any crisis. [17:33] The opening statement.  Here’s the best way to knock your intro statement out of the park.  [18:09] The sentiment.  Why you need to get everyone aligned with the same message. [19:44] The moral.  How to prevent a strikeout at your next press conference.    Mentioned on the episode:  Head to my website and scroll to the bottom to download “Writing a Press Release for the Digital Age.”  Connect with me on Twitter.    Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2020