Nidhi Agrawal is a marketing superhero using her powers for the good of public health. Why don't we think bad things can happen to us? Why do we assume that when bad things happen to others, it's their fault?Can we guilt someone into making the right choices? When might that work? When might it backfire? Nidhi Agrawal is a Professor of Marketing at the Foster School of Business at The University of Washington. Nidhi Agrawal | Foster School of BusinessRead, Learn, and Support The Show:All support on Patreon goes to my team: https://www.patreon.com/shanemauss I have a overworked editor, assistant, and media person trying to help me crank out lots of extra episodes of infotainment durning this crisis.Hunker down with an audiobook and support your local bookstore with Libro.fm. They're the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one. https://libro.fm/redeem/HEREWEAREAnd there has never been a better time for lifelong learning with The Great Courses | The Great Courses Plusepisode audioLearn more about your ad choices. Visit megaphone.fm/adchoices