Today I'm speaking with Adam Willcox from The University of Tennessee, Knoxville. His lab focuses on the human dimensions of biodiversity conservation, endangered species management, and protected areas management. Adam also serves with the Smith Center for International Sustainable Agriculture. We discuss changing social and environmental norms, the cost of meat consumption, conserving biodiversity, and how traveling can change your worldview.Explore Adam's research here! https://scholar.google.com/citations?hl=en&user=0DlfX14AAAAJ&view_op=list_works&sortby=pubdateLearn more about your ad choices. Visit megaphone.fm/adchoices