My guest today is Dr. Jaret Daniels. Dr. Daniels is a professor specializing in lepidoptera research and insect conservation at the University of Florida, and is curator of Lepidoptera at the  Florida Museum of Natural History. In addition to that, Dr. Daniels is the author of over a dozen books that help connect the general public to butterflies, insects, and gardening for wildlife. These include titles such as Backyard Bugs, Insects and Bugs for Kids, and Native Plant Gardening for Birds, Bees and Butterflies, which is a series of regionally-specific books.In this episode we dive into Dr. Daniels ability to connect with the public, and how he “flips the switch” between academic endeavors and authoring for the general public. We discuss some of his specific books (links in the show notes). And he outlines why creativity is so important for public outreach. Along those lines, he tells us about the butterfly themed beer partnership with First Magnitude Brewing, which even used yeast from a butterfly!Dr. Daniels also discusses some of his conservation activities and successes, including helping to restore the federally listed Schaus’ Swallowtail, which only lives in tropical hardwood hammock habitats in southeast Florida. This restoration also involved important efforts from community science (or citizen science) doing hard work monitoring populations in very challenging environments. This butterfly occupies a limited geographic range, meaning it is vulnerable to both habitat loss and storms such as hurricanes. Dr. Daniels discusses the recovery plan and how they intend to make Schaus' Swallowtail populations more resilient.As you know, I love to highlight ways we can make non-traditional spaces more wildlife friendly, and this is a specialty of Dr. Daniels. We hear about how Dr. Daniels worked with the Florida Dept. of Transportation to demonstrate that reduced roadside mowing frequency was a win-win-win for drivers, the department, and insects.And to support homeowners looking to make better plant choices, Dr. Daniels is collaborating to create a wildlife-friendly plant certification program. Additionally, Dr. Daniels reveals some surprising findings from studying attractiveness of various home landscapes in Florida. The short story: plant larger quantities of fewer "good" plants, and you'll create a better habitat than lots of variety, but with only one specimen of each species.You can also find Dr. Daniels on twitter.This was an enlightening discussion on a number of fronts, and I hope you enjoy it as much as I did. Full show notes.Dr. Daniel's BooksBackyard Bugs: An Identification Guide to Common Insects, Spiders, and MoreInsects & Bugs for Kids: An Introduction to EntomologyNative Plant Gardening for Birds, Bees & Butterflies: A series covering the Upper Midwest, Southeast, South (coming soon)Other LinksPlasterer Bees of the Southeast - an iNaturalist project started by the Florida Museum of Natural History looking to gather knowledge and observations about these rare bees. And more about the Plasterer Bee Project from the museum.\The Florida MuseuSupport the show (https://www.patreon.com/naturesarchive)