This week Shane talks about holiday gift buying and gift giving with Assistant Professor of Marketing at The D’Amore Mc-Kim School of Business at Northeastern University, Mary Steffel.  Is giving the gift of cash really a bad idea and what is the smartest approach to buy gifts without blowing your budget.  Charity of the week - Make-A-Wish https://www.worldwish.org/enPlease visit our sponsorsThe Great Courses www.thegreatcoursesplus.com/hereweare Libro.fm is the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one. https://libro.fm/redeem/HEREWEARE Outro Music “Sator Rotas” by MoonStation Burning Audio Production - Jimmy FroLearn more about your ad choices. Visit megaphone.fm/adchoices