Shane talks about empathy and product marketing Vs service marketing with Professor of Marketing at The University of Wisconsin La Crosse, Nese Nasif. How does one communicate the value of intangible services to consumers? How is responsiveness, assurance, and empathy relevant to marketing?Charity Of The Week - YWCA La Crosse https://www.ywcalax.org/Please visit our sponsors:The Great Courses www.thegreatcoursesplus.com/hereweare Libro.fm is the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one. https://libro.fm/redeem/HEREWEAREOutro Music - The Long HuntLearn more about your ad choices. Visit megaphone.fm/adchoices