When it comes to managing in times of economic uncertainty, should business leaders focus on the top line, bottom line, or both? We see that most organizations have opted to focus on the bottom line i.e. cost cutting. But is this the most effective method for long-term biz success?In this episode, Jenny Rae pulls from her experience at Bain to detail why a top-line focus may be the best way to go for many businesses (especially those with high variable costs) in today's environment. Put on your critical thinking hat and get your popcorn ready for another great episode from the management consulting experts!Free Case Prep course: tinyurl.com/freecaseprepFree Math Drills: tinyurl.com/freemathdrillsAdvertise on Strategy Simplified: tinyurl.com/mcpartnership