Brian Ahearn specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT) designation, and he teaches the psychology of persuasion and influence as it applies to sales and other aspects of our lives.He's the author of Influence PEOPLE, which was named one of the best influence books of all time by BookAuthority. He followed that up with Persuasive Selling for Relationship Driven Insurance Agents.Late last year, he released a new book, The Influencer, which uses narrative to teach principles of influence.In a lot of ways, our conversation follows up on my interview with Robert Cialdini from earlier this year, so be sure to check out Episode 37: Influence with Robert Cialdini.For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/influence-on-the-ground-with-brian-ahearn/Check out my new audio course on Knowable: "The Science of Persuasion."Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.