Stories. We ALL know the importance and power of weaving storytelling in our copy. But how? When you're in front of that curser and you are completely mind blocked on how stories to tell. In this episode I dive into the science of storytelling and why it works, and simple ways you can start weaving storytelling into some of the key touch points in your copy. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti