Lately I've been doing a lot of research on various paid advertising platforms and methods that we can use to increase our downloads and this episode is going to be the first of many Paid Advertising Review episodes. Check out episode 137 of Podcasting  Business School as I do a deep dive review of my experience and results from advertising on the Overcast.FM platform. In this episode I break down: A mini checklist to go through BEFORE you pay for advertising for your show. An overview of what advertising looks like on Overcast. The strategy I used to save $1,100 on my ad. The GIANT mistake I made on my first ad that hurt my performance. Four tips to help you have a very successful ad on the Overcast platform. My specific results from my Overcast ads including how many new subscribers I acquired. Here is the link to the Overcast.FM advertising page: https://overcast.fm/ads   *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com