Sometimes, and mostly outside of China, Alibaba is referred to as the Chinese Amazon, but in reality, it’s very different and much larger.Alibaba Group president Michael Evans shares how Alibaba grew to become the world’s largest online commerce company serving nearly 1 billion customers each month, how it’s different than its Western counterparts, and what international companies need to know in order to succeed in the China consumer market. Michael also shares how he sees the future of retail and how Alibaba creates new businesses that are innovative and different from what you see elsewhere. He also explains how Alibaba is using its platform to help its merchants understand consumer trends, manufacture more efficiently and make the future greener.