Brant Wilson is the EVP of TBC Corporation and President & COO of TBC Franchise Group. Brant joined TBC Corporation in November 2013 as Senior Vice President, TBC Franchise Group. Before joining TBC, Mr. Wilson was with H&R Block, where he spent eight years in increasing positions of management with his last assignment as Vice President of Acquisitions and Franchise Development. Prior to H&R Block, he was with Sprint Corporation, and ASAP Automation, Inc. He began his career as a Commissioned Officer with the United States Army. Brant holds an MBA from Kellogg School of Business, Northwestern University, a Master of Science from the University of Phoenix, and a Bachelor of Science from the United States Military Academy.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Brant Wilson, the Executive Vice President of TBC Corporation and the President and COO of TBC Franchise Group. [2:08] Josh welcomes Brant to Franchise Euphoria. [2:50] Brant shares a bit about his history beginning with some military experience which led him to the franchising industry. [6:29] Josh notes that many individuals who serve in the military do end up in leadership roles in the franchising industry. [11:38] After working for HR Block for 8 years, Brant decided to make the transition over to TBC Corp. [13:36] Josh comments that one of the biggest challenges franchisors have is making sure the sales process matches up with ideal franchisee candidates. [17:51] One of the biggest factors in choosing franchisee candidates in Brant’s opinion is analyzing their “why”. [21:19] Brant explains that the Midas franchise is 100% franchised, meaning there are no corporate owned locations. [28:33] In Brant’s opinion, having name brand recognition helps with TBC Franchise Group’s success, but in the end, everything comes down to service and trust. [33:41] If you want to learn more about TBC Corporation or TBC Franchise Group, check out the list of websites below. [40:39] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.midas.com/ https://www.midasfranchise.com/ https://www.linkedin.com/in/midasfrandev/ https://www.bigofranchise.com/ https://www.bigotires.com/ https://www.linkedin.com/company/big-o-tires/ http://www.tbccorp.com/ https://www.linkedin.com/company/tbc-corporation/