Rich Nanda is a principal in Deloitte Consulting LLP, where he serves as the leader of Deloitte’s US Monitor Deloitte practice. He has significant experience in guiding clients through strategy-led transformation to achieve profitable growth. He routinely advises boards, CEOs, and executive teams at consumer products companies on topics spanning growth, business model innovation, operating models, capability building, analytics, and technology adoption. Nanda has also co-authored a new book and sequel to The Technology Fallacy. The Transformation Myth takes a deep dive into how companies that use disruption as an opportunity for innovation emerge from it stronger, while companies that choose to weather the storm miss an opportunity to thrive. All of this is especially noteworthy as the pandemic has disrupted business – yet many companies have emerged better-positioned than before and innovated in response to changing circumstances. As a leading expert in digital transformation, Rich discusses his experience guiding clients through strategy-led transformations and key findings featured throughout the book.