According to AppAnnie, fewer than 3000 apps are making more than US$1,000,000 a year from paid downloads, in-app purchases, and subscriptions. This reality has given rise to a whole ecosystem of mobile marketing tools to help app publishers focus on growing audiences, not creating a sustainable business. Dan Burcaw founded Nami because the marketing tools built for the mobile industry's growth era didn't help app developers succeed in the subscription era. Dan has founded companies on the forefront of profound technology waves: open source software, smartphones, and cloud computing. He describes himself first as a serial entrepreneur, a repeat startup founder, and CEO. His startups have built or powered world-renowned products used by millions of people around the world. Dan's career has also been shaped by wisdom attained from tenures at two technology giants: Apple and Oracle. After two decades of entrepreneurship, Dan took a year-long sabbatical to innovate himself. This startup-like effort to elevate all aspects of his performance is the foundation for his next entrepreneurial endeavors. He's now ready for the next wave. In today's episode, Dan shares how he wrote code that ended up on a submarine when he was 17 and an incredibly cool Steve Jobs and Apple story. I also learn how Nami is the smartest service to help you launch, scale, and optimize your mobile app subscription business.