Studio Z specializes in social media-enabled open air photo booths for weddings and events. Established in 2012, the company aims to give their clients all the fun of a photo booth with high-end quality photos they can share and treasure forever. The company is based in NYC and has partnered with world-class brands such as Estee Lauder, Lego, and Warner Bro Pictures to name a few. Since COVID, the company has evolved and is helping brands create digital experiences at virtual events too. I felt compelled to find out more after learning how they have built a reputation on being the masters at using experimental marketing to boost brand awareness and help companies stand out online and offline. Founder Zach Schiffman has a vast amount of knowledge in brand activation, experiential marketing, modern branding, stage management, and production technology! And not only does he run an exciting business, but he is also the floor manager for the Today Show! Zach joins me on today's episode of Tech Talks Daily in a discussion on Photo technology in the event industry and brand activation world. I learn how technology has evolved and then pivoted in the covid era.