Jason Davis is co-founder and CEO of Simon Data. Simon Data is a customer data platform (CDP) that provides enterprise marketers at brands including Blue Apron, Venmo, Equinox, and Peloton with live and personalized data to monitor purchasing trends and predict customer behavior. These transformative brands are part of the fuel behind Simon's success recently marked with a fast follow $25M Series C funding round. On today's podcast, Jason discusses the state of the CX today – where it fails us, how CDPs are delivering on the promise of Big Data and Business Intelligence solutions. You know you're an established industry when you're drowning in complexity, with Frankenstack at the center. As Simon Data works as a standalone and also plays nice in the CDP sandbox with everyone, Jason shares the advice he gives customers around when they can get more value out of their Frankenstack and when it's time to rip and replace. I also learn how Simon Data his helping brands across industries achieve a unified customer view. Jason talks about what's ahead in 2020. On the subject of customer data privacy, we also discuss if CDPs will get to a place where we're not just okay for data to be shared. On a more personal note, Jason holds a Ph.D. in Machine Learning and is responsible for some of the IT infrastructure powering Etsy. I ask Jason what it's like to give up Google and academia to bootstrap a startup.