Are you planning to move your practice to a particular niche?  If so, getting cases could be challenging—but not impossible. You just have to learn to leverage technology to lower the cost to the patients and increase the profitability of the practice. Spend on marketing and inform people what you do. There’s no need to make up for the profitability by working harder.  Watch this week’s episode of Dentistry Made Simple to learn how to work less and earn more by making your services affordable. Share this with someone planning to focus on a niche in their practice!