Today's podcast was recorded at a live session in Nagoya for the American Chamber Chubu Branch.  
 
Whether we realise it or not we are all in sales.  Remarkably, the vast majority of people in sales are untrained and certainly very few understand the importance of asking questions.  
Even amongst those who get it and do try to understand the client's needs, probably very few understand that they need to vary the language they are using, depending on who they are talking to.
 
In this podcast, we explore these issues and explain how we need to ask good questions and also how to vary the way we ask them, to ensure we are having the maximum impact possible with our clients.