Episode 46: THE Leadership Japan Series-The Dale Carnegie Brand 100 Years Younger
 
Greg:Konnichiwa and welcome to Episode 46 of THE Leadership Japan podcast.  I am your host Greg Story, president of Dale Carnegie Training Japan and much more importantly, you are a student of leadership highly motivated to be the best in your business field.  If you would like your own access to 102 years of the accumulated wisdom of Dale Carnegie training through free papers, guidebooks, reports, training videos, blogs, course information plus much, much more then go to japan.dalecarnagie.com.  Today, we are going to listen in to a talk on the Dale Carnegie Brand.
Intro Speaker:  Greg is keeping this brand 100 years young, current and relevant to so many people.  Greg is a 28 year veteran of Japan.  He started in the academic field and since then he extended his career in a variety of fields, including consulting, client representation, international diplomacy, retail banking, and people development.  It is really an honor for FCC to have a man of this diverse background be the featured speaker of this evening.  He is scheduled to fly to Brisbane tomorrow to receive an award for his longstanding international contributions and distinguished career from his alma mater and during his visit he managed to find the time to come to us to give us his insight to his story, so please welcome Greg Story.  Greg, please give us your compelling story.
Greg:  Thank you.  (Applause)  Thank you very much Kei.  This is my second time actually to address the FCC.  Last time I was here I was representing the Shinsei Bank.   And that was a challenger bank talking about how we took on the big boys and girls in the retail banking market.  Today I’m going to talk about Dale Carnegie.  The brand that we are talking about here is a 100-year-old brand, and it’s had many many trials and tribulations to get to this point in time and it has succeeded and there are some pretty clear reasons why it has succeeded and I’d like to talk about those tonight. 
Usually most of the presentations we get at FCC, and I’ve been coming here since 2001, to FCC meetings, are normally about product, so you actually see lots of product shots.  Well, tonight, you’ll see from the slides, it’s all going to be about people.  Everything you’re going to see tonight is all about shots of people, because that is what we do.  We are in the people developmentarea; Dale Carnegie was in the people development area.  So it’s very much in the soft skills that we have. 
As I mentioned in the advertisement for this event, one of our biggest fans is Warren Buffet and I’m going to go to a couple of videos to talk about Warren Buffet, because as I mentioned it is extraordinary to get someone of his fame and caliber to go out recommending your brand.  And we could never afford to pay Warren Buffet.  How much do you have to pay Warren Buffet to represent your brand?  Forget it.  Who can afford Warren Buffet?  Nobody.  The only brands he recommends are his own, that he, actually Hathaway, owns himself except for Dale Carnegie.   And we’ll just hear a little bit from Warren tonight on why that actually is. 
Video:  (Voice Over) Persuasion, that’s the next remarkable skill of Mr. Buffet.  Handling people. 
Video:  (Voice) My mom says when he was in his 20’s, he was reasonably socially inept.  In large crowds he’d much rather not be there.  And he’d much rather, be reading and working on his stuff. 
Music.
Video (Voice over) So Buffet learned how to deal with people, from self-help guru Dale Carnegie. 
Music.
Video:  (Warren Buffet) I was terrified of public speaking while I was in high school and college.  I couldn’t do it I mean.  I’d throw up and everything.  So I took this  Dale Carnegie  course and as soon as I finished, I was 20 years old, I went off to the University of Omaha and I said I want to start teaching, because I wanted to get up in front of people and make sure I didn’t lapse back.
Music.
Video (V