It’s easy to fall into the trap of advertising that we do ALL THE THINGS - saying "no" to work that comes your way can be scary, especially when you’re first starting out as a photographer! But the last thing you want is for your business to come across as a “jack of all trades, master of none.”  The fact of the matter is that niching down can really benefit your business… if you do it the right way.Today, I’m talking to Tavia Redburn about how she successfully niched down into one of the most esoteric subgenres of the field: birth photography. If you’ve been thinking about getting more specific in your business, Tavia gives us a step-by-step process for how to do that (without losing all your income in the process)!Tavia’s Website Start your Birth Photography BusinessThere's still time! Sign up for the FREE Invisible to Irresistible challenge! thiscantbethathard.com/challenge