When Borders was founded in 1971, it was one of the most pioneering companies in the book business quickly becoming one of the most dominant players in the space. For 40 years, it was known as one of the retail behemoths, but then came the digital age…Border’s last CEO Mike Edwards discusses what we all can learn about digital transformation, the evolution of businesses, and lessons from managing a Company on the brink of failure.Thank you to our partners at AdvertiseCast.https://www.advertisecast.com/TheGreatFailAnd special thanks to our sponsor this week:Mint Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.