22 min listen
Episode 14: How Zima Got Iced
FromThe Great Fail
ratings:
Length:
26 minutes
Released:
Jul 29, 2020
Format:
Podcast episode
Description
In 1993, Coors Brewing Company launched one of the most unique, innovative beverages of all time. Zima, a clear malt lightly carbonated alcoholic drink sold an astounding 1.3 million barrels after going national in 1994 and centered around the mystique of its infamous tagline, “zomething different.” But even with all the success, a series of calamitous missteps would have it getting iced out of the market in just a few short years. Get the scoop on Episode 14 of The Great Fail.Tune in on AdvertiseCast: https://www.advertisecast.com/TheGreatFail Learn more about your ad choices. Visit megaphone.fm/adchoices Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Released:
Jul 29, 2020
Format:
Podcast episode
Titles in the series (79)
Episode 4: We Didn't Work: Failure of WeWork's IPO: We Didn't Work: Failure of WeWork's IPO by The Great Fail