On its debut, it was heralded as one of the best inventions of 2013. Google launched Project Glass as its first wearable that would rock the world. Glass quickly became the must-have product for celebrities and CEOs, and was on a fast track to becoming a culturally defining device that would cross over to mainstream success. So how did it end up on the DOA list just two years after its launch?Tune in on AdvertiseCast: https://www.advertisecast.com/TheGreatFail Learn more about your ad choices. Visit megaphone.fm/adchoices Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.