Augmented reality is impacting the way we participate in the outdoors. Consider Pokemon GO, which gained worldwide appeal in a matter of days and encouraged millions of people to go outside. Yet, is this the best way to promote outdoor participation? While there have been significant innovations in headsets, Google Glass, and the smartphone, the technology is only in it's infancy.    How will Pokemon GO and other forms of augmented reality change our outdoor experiences? Kelly Davis is optimistic. In this episode, we talk about the opportunities, business implications, and what’s worrisome about this rapidly evolving movement.   Kelly Davis is the director of research at Snowsports Industries America, or SIA. SIA is the non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.