In today's episode, we sit down with the dynamic David A. Steinberg, the co-founder and CEO of Zeta Global, a cloud marketing tech giant that recently broke down the distinctions between the shopping behaviors of Gen Z, Millennials, and Gen X. How are they choosing brands? What's their shopping platform of choice? And how do these patterns signal the booming rise of live shopping and the "phygital" fusion in the retail space? As marketers scramble to decipher the digital-native Gen Z and anticipate the upcoming Generation Alpha, David sheds light on why understanding these consumer habits is paramount. But that's just the tip of the iceberg. With Zeta Global's expertise in harnessing AI-powered insights from a monumental data pool, they've been steering Fortune 500 brands like Hanes, Toyota, and Purple towards understanding consumer intentions. Not to mention their recent introduction of generative AI data analysts, ramping up companies' marketing arsenals.   Co-founding Zeta Global alongside ex-Apple CEO John Sculley, David has seen the company's triumphant public debut in 2021 and watched its market cap soar to a staggering $2B. But with AI's meteoric rise come significant concerns, especially regarding its impact on jobs. In light of recent events where thousands of film and television writers went on strike, citing AI as a factor in their job insecurity, David provides a refreshing perspective. Contrary to common fears, Zeta Global has showcased a model where AI augments the workforce rather than replaces it.  In our deep dive, David speaks about: The unique role AI plays in enhancing workplace productivity by weeding out redundant tasks. Tasks that AI can masterfully automate, which are beyond human capability, especially handling vast data quantities. The potential AI holds in not only creating new job avenues but also elevating existing ones. With rivals like Salesforce, Adobe, and Oracle in the fray, Zeta Global stands out with its unique blend of technology, data, and consumer insight. Dive in as we unpack David's profound insights, his vision for the future of AI and retail, and his storied journey in scaling tech businesses over the past three decades. It's a conversation brimming with revelations, and you won't want to miss it!