17 min listen
329: How to Find Your Verbal Brand Identity with Justin Blackman
329: How to Find Your Verbal Brand Identity with Justin Blackman
ratings:
Length:
33 minutes
Released:
May 24, 2022
Format:
Podcast episode
Description
Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all. Some of the topics we hit include: What is a brand voice guide? What are the three elements of voice? When is a good time for a brand to do this? How do you capture the voice of people who are not writers? How do you maintain sanity writing in other people’s voices? Connect with Justin: Write More Personality-er Workshop Free Brand Voice Guide Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Released:
May 24, 2022
Format:
Podcast episode
Titles in the series (100)
BYP 13 – Overcoming Doubt And Fear In 2015: In today’s episode, I open up about some of the doubts and fears I have heading into 2015. I also share some of the victories from this past year, and some personal updates regarding my job and career. Episode Resource: In this episode, I... by You Are The Brand