Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach.   In this episode, we go over the big questions that we need to answer when building a brand and determining who our audience is:   Who are you? Who are you not? What do you do? What do you not do?   As a past designer, Lyss can agree that designing is fun – but, we can’t build a house without building the foundation first. We also discuss why it’s important to be true to who you are because your audience will be able to tell if you are authentic.   I have worked with Lyss over the past year and would recommend her to anyone who needs help with their branding strategy.   Connect with Lyss:   Instagram lysshouse.com   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com