8 min listen
What Does Coca-Cola Gain from the Monster Acquisition?
What Does Coca-Cola Gain from the Monster Acquisition?
ratings:
Length:
4 minutes
Released:
Aug 15, 2014
Format:
Podcast episode
Description
Coca-Cola’s recent 16.7% acquisition of Monster Energy is a win for Monster as the company’s innovations can shine on the internationa stage, but Coca Cola benefits from the deal as well. With the acquisition, Coke gains access to Monster’s new product innovations, which are responsible for reformulating the energy drinks market in recent years. Having this inside track into product innovations can help Coke not only diversify its brand portfolio even further, but also push new products into markets such as China and India.
Released:
Aug 15, 2014
Format:
Podcast episode
Titles in the series (100)
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