7 min listen
Product Development of Soft Drink Companies: A Look Ahead
Product Development of Soft Drink Companies: A Look Ahead
ratings:
Length:
5 minutes
Released:
Oct 16, 2016
Format:
Podcast episode
Description
A common theme among soft drink companies is an effort to bring more premium products to the mass market by using familiar brands with upgraded packaging, added functional benefits and new flavours. Many soft drink companies are attempting to counteract their underperforming carbonates with premium still beverages. Both PepsiCo and Coca-Cola have been somewhat successful in this effort, especially in North America.
Released:
Oct 16, 2016
Format:
Podcast episode
Titles in the series (100)
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