The proposed plain packaging law in the UK, previously turned down, is now back in play. An academic review of plain packaging has begun, examining Australia’s success with the law. Shane MacGuill, Tobacco Industry Analyst at Euromonitor, expects a similar law to be passed in the UK before the next election in 2015. Now that plain packs are back on the agenda in the country, worldwide discussion is expected to follow which could spell bad news for tobacco companies.