With laundry care on the rise and more consumers buying washing machines, companies are attempting to maintain sustainability practices in both developing and emerging markets. Ian Bell, Head of Home Care Research at Euromonitor, states that many manufacturers are tapping into their value chains to educate consumers about sustainable washing practices. Consumers may get information about cold water washing at a retail store, for example. To read more about how companies are implementing sustainable business practices for long term growth, download a copy of “Sustainability and the New Normal for Natural Resources.”