Laundry care has evaded slow sales in the wake of the economic downturn, making it the one of the most dynamic home care categories. New detergent formats such as Tide PODS have helped spark detergent sales, and efficient machines have boosted appliance sales. Ian Bell, Head of Home Care research at Euromonitor, states that if a home care product saves consumers both time and money, it's likely to be an international best seller.