5 min listen
Nestle's New Coffee Product in China
ratings:
Length:
6 minutes
Released:
Jan 11, 2013
Format:
Podcast episode
Description
Nestle's plan to introduce a new coffee product made entirely of beans from the Pu'er region of China speaks to an often ignored layer of coffee differentiation - bean origin. Nestle has been investing in the region since the 80s, and their support of local has paid off with a unique coffee flavor. More importantly, by creating a coffee brand with local roots, Nestle will continue dominating the coffee market in China.
Released:
Jan 11, 2013
Format:
Podcast episode
Titles in the series (100)
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