5 min listen
The Showrooming Concept in Retail
ratings:
Length:
8 minutes
Released:
Jul 16, 2012
Format:
Podcast episode
Description
Consumers are practicing a concept called 'showrooming', where they interact with a product in a store, then purchase the same product online - often from a competitor. Lamine Lahouasnia, retailing analyst at Euromonitor, states that showrooming is becoming more of a problem in the advent of smartphones, which give consumers mobile internet access, and thus the ability to research competitor prices without leaving the store. Lahouasnia also explains several methods that retailers are implementing to compete with this practice.
Released:
Jul 16, 2012
Format:
Podcast episode
Titles in the series (100)
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