Customer loyalty matters. But there aren’t many examples of modern companies that are rewarding their customers very well. Michael Rolph is the CEO and Co-founder of Yoyo Wallet, a platform that helps retailers surprise and delight their customers through streamlining payment options and customer loyalty programs. Retailers can use Yoyo’s technology to allow customers to pay through their own app and get rewarded for purchases.  Or, as Michael would describe it, “We’re doing Starbucks meets clubcard, democratized for all retail, and better.” Yoyo provides real time data and insights to go along with these campaigns so retailers can see exactly what is working and what is not.  Marketing doesn’t need to be a shot in the dark, and Yoyo helps retailers see their customers more clearly. In this episode of Payments Innovation, we sit down with Michael to talk about customer loyalty, lessons learned by starting Yoyo, the Yoyo platform, and the future of the company.