“Time is our most valuable asset and giving back time to consumers is transformative.” — Sergio Villasenor In 2017, Sergio Villasenor was a solo entrepreneur with a background as an engineer when he started Elliot, an early stage and venture-backed start-up based in NYC. Elliot is revolutionizing the online checkout process by enabling sellers with simple, one-tap checkouts across platforms. Sergio estimates that 80% of checkouts initiated online are abandoned in the checkout process. “Making checkout as easy as possible for consumers, shortening the path to purchase, making it simple for people to self-checkout in-store, and building great experiences on top of that” are all areas of focus for Sergio and his team. Sergio speaks to the challenges of being a solo founder, especially the challenges of being a first-time entrepreneur. Sergio believes it all comes down to surrounding yourself with the right team and part of that is knowing what you are good at and what you are not good at. On this episode, Chad and Sergio discuss how to overcome the challenge of being a solo founder looking for investment, why time is your most valuable asset, and how Elliot is giving this back to consumers in a simple way - at the checkout line. — Mission Daily and all of our podcasts are created with love by our team at Mission.org. We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!